Сучасні стратегії міжнародної конкуренції в Україні

Анотація

The study examines the issue of international competitiveness strategies of Ukrainian companies, which is
important in terms of the future post-war reconstruction of Ukraine and the need for economic growth for
Ukraine. This study aims to provide Ukrainian enterprises with effective directions for improving their
competitiveness in the postwar period, where innovation and digitalization play a key role. The research
methods used were general scientific research methods - analysis and synthesis, data systematization. The
article analyzes the key features of international competitiveness strategies of Ukrainian companies. As a result
of the study, the leading companies in Ukraine in terms of competitiveness strategies were identified. Thus, the
authors met with an important economic problem of modern society, which showed the importance of increasing
the competitiveness of national business.
Keywords: strategies, competitiveness, innovations, international market, competitive policy