DOI: https://doi.org/10.24144/2409-6857.2018.2(52).138-143

THE MODERN MARKETING ENVIRONMENT OF THE AZERBAIJANI TELECOMMUNICATION ENTERPRISE

Lyubov Alekseevna Striy, Irina Vladimirovna Stankevich, Leila Agamedova

Анотація


The purpose of the article is the study of the current state of the marketing environment of the telecommunications enterprise of Azerbaijan and the research of certain factors of the microenvironment, whose influence in recent years has changed significantly: consumers, competitors and a competitive environment; state regulation of the telecommunication services market and management of telecommunications enterprises. The article proposes a scheme of a competitive network model of the telecommunications services market in Azerbaijan. The article also compiled a diagram of the competitive network model of the telecommunications services market in Azerbaijan. The study of the model was carried out by calculating the Herfindahl-Hirschman index, which showed that the market of telecommunication services in Azerbaijan can be considered a potentially competitive market, the competitive environment is developing in the direction of free competition.

Ключові слова


competitive market; competitive environment; Herfindahl-Hirschman index, marketing; marketing environment; survey methods; state regulation; micro model; telecommunications; telecommunications enterprise.

Повний текст:

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Посилання


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