FORMING OF INTERNATIONAL PRODUCT STEWARDSHIP

Автор(и)

  • Mazur Volodymyr PhD in Economics, Associate Professor, Ternopil National Economic University, Ukraine

Ключові слова:

product stewardship, international policy, international relations, international markets, international marketing, trade policy, line of merchandize, product portfolio, service.

Анотація

Theoretical aspects of international marketing and product stewardship at international markets have been investigated in the article. International trade policy plays an important role in the development of international marketing. It is a starting point for the building of a proper and effective international business strategy. The process of forming of international trade stewardship of national enterprises has been analyzed. The ways of improving of the process of forming international trade stewardship for a successful international business policy has been grounded on the base of their optimization.

Посилання

Tsyhankova T. M. (2001) Upravlinnya mizhnarodnym marketynhom. Navch. Posibnyk

[Management of International Marketing]. — K.: KNEU [in Ukrainian].

Butenko N. V. The Principles of Marketing, available at: http://books.efaculty.kiev.ua/mrk/3/

Bohdanov M. H. (2001) Ekonomichne obhruntuvannya tovarno-produktovykh stratehiy

pidpryyemstva [Economic Grounds of Products and Goods Strategies of an Enterprise]. - Kyyivs'kyy

derzh. un-t tekhnolohiy ta dyzaynu.– Visnyk [in Ukrainian].

Official site of the company “Coaching school, Vivid Business”, available at:

http://www.zhyvoedelo.com/

Науковий вісник УжНУ. Серія Економіка

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Опубліковано

2017-09-28

Номер

№ 2(50) (2017)

Розділ

РОЗДІЛ 4. ЕКОНОМІКА ПІДПРИЄМСТВ І ГАЛУЗЕЙ